EKONOMSKA TEORIJA
How Economics Explains the World /
"If you read just one book about economics, make it Andrew Leigh's clear, insightful, and remarkable (and short) work." --Claudia Goldin, recipient of the 2023 Nobel Prize in Economics and Henry Lee Professor of Economics at Harvard University A sweeping, engrossing history of how economic forces have shaped the world--all in under 200 pages One of The Economist's Best Books of the Year In How Economics Explains the World, Harvard-trained economist Andrew Leigh presents a new way to understand the human story. From the dawn of agriculture to AI, here is story of how ingenuity, greed, and desire for betterment have, to an astonishing degree, determined our past, present, and future. This small book indeed tells a big story. It is the story of capitalism - of how our market system developed. It is the story of the discipline of economics, and some of the key figures who formed it. And it is the story of how economic forces have shaped world history. Why didn't Africa colonize Europe instead of the other way around? What happened when countries erected trade and immigration barriers in the 1930s? Why did the Allies win World War II? Why did inequality in many advanced countries fall during the 1950s and 1960s? How did property rights drive China's growth surge in the 1980s? How does climate change threaten our future prosperity? You'll find answers to these questions and more in How Economics Explains the World. "Can a short book survey the full history of something so vast and remain readable? To find out, read How Economics Explains the World, by Andrew Leigh. In simple, clear language--and less than 200 pages--it does exactly what its title promises. ... Leigh canters through the history of human progress, pausing briefly to explain the economic forces and ideas that drove it forward. ... Along the way, readers meet the big economic thinkers who sought to explain these forces. Both finance aficionados and mere novices will read, savour and return to this book." -The Economist, "The Best New Books to Read about Finance"
Keynes's Economic Consequences of the Peace after 100 Years /
The Economic Consequences of the Peace is one of the most famous books in the history of economic thought. It is also one of the most polemical. Published as a response to what Keynes saw as the grave errors of the Treaty of Versailles, the book predicted that war reparations and other harsh terms imposed on Germany would lead to its collapse, which in turn would lead to devastating consequences for Europe and the wider world. Predictions that we now know to have been all too accurate. Keynes's Economic Consequences of the Peace after 100 Years brings together an international team of experts to assess the legacy of Keynes's best-selling work. It compiles a series of wide-ranging chapters, exploring the varied influence of his ideas and policy contributions. Written in an accessible style, it recovers the importance of this history and examines the continued relevance of Keynes's controversial book.
Technofeudalism /
"Blending intellectual memoir, history, and economic and technological history, Varoufakis creates an intimate atmosphere that is a genuine pleasure to read ... It's hard to read this book and deny its power ... illuminating." - The Washington Post In a revelatory and pathbreaking work, the #1 international bestselling economist opens our eyes to the new power that is reshaping our lives and the world . . . "The Thucydides of our time." --Jeffrey Sachs Big tech has replaced capitalism's twin pillars--markets and profit--with its platforms and rents. With every click and scroll, we labor like serfs to increase its power. Welcome to technofeudalism . . . Perhaps we were too distracted by the pandemic, or the endless financial crises, or the rise of TikTok. But under cover of them all, a new and more exploitative system has been taking hold. Insane sums of money that were supposed to re-float our economies after the crash of 2008 went to big tech instead. With it they funded the construction of their private cloud fiefdoms and privatized the internet. Technofeudalism says Yanis Varoufakis, is the new power that is reshaping our lives and the world, and is the greatest current threat to the liberal individual, to our efforts to avert climate catastrophe--and to democracy itself. It also lies behind the new geopolitical tensions, especially the New Cold War between the United States and China. Drawing on stories from Greek myth and pop culture, from Homer to Mad Men, Varoufakis explains this revolutionary transformation: how it enslaves our minds, how it rewrites the rules of global power, and, ultimately, what it will take overthrow it.
DENAR IN FINANCE
Financial Literacy for All /
A new approach to understanding money and achieving financial fulfillment Former Vice-Chairman of the U.S. President's Advisory Council on Financial Literacy, John Hope Bryant, delivers an accessible and powerful resource for everyday Americans seeking to build a strong financial foundation. This book is an easy-to-read first step toward a fulfilling financial future, helping you understand your relationship to work and money, and a key component to untangling the surprisingly simple puzzle of personal finance. With an insightful foreword by Doug McMillon, President and CEO of Walmart Inc., you'll learn how to create wealth for yourself and your family, regardless of your educational or employment background, and how to establish a financial mindset that contributes to a sound future. You'll also discover: The answers to tough money questions, including the actual utility of new financial inventions like cryptocurrency How to think about exchanging your time and effort for money and the conditions under which you should agree to work Plain-English discussions of the principles of responsible long-term investing and how it differs from speculation Acting as a critical pillar for those seeking to build a rock-solid financial foundation, Financial Literacy for All is a must-have book for working professionals, blue-collar workers, members of young families, and established businesspeople looking for a better, more secure future for themselves and the ones they care about.
Global Real Estate Capital Markets /
This book unravels the complex mechanisms involved in global real estate capital markets, enabling the reader to understand how they have grown and evolved, how they function, what determines market pricing, and how the public and private debt and equity markets are linked to each other. Using their extensive professional experience, the authors combine a structured, rigorous understanding of the theory and academic evidence behind the main concepts with practical examples, applications, case studies, quizzes and online resources. The book will enable readers to understand for example: · Why share prices of real estate companies can differ dramatically from the underlying value of the assets · The differing investment objectives of different categories of investor and how this influences share prices and corporate funding decisions · How sell-side analysts make their recommendations · How buy-side analysts decide which sectors, funds and stocks to allocate capital to · And how ESG considerations are relevant to capital market pricing. The book is designed not just for advanced real estate students, but also for global finance courses, Executive Education short courses and as a primer for new entrants to the sector. It is key reading for the following groups: · Property professionals working for a listed company wanting to understand the relationship between their underlying business and the stock market valuation · Real Estate Private Equity teams looking to understand the valuation disconnect between public and private markets and arbitrage the Parallel Asset Pricing model · Equity/Multi asset/Property analysts/fund managers who need to understand the specific characteristics of real estate vs the other ten equity sectors and understand when to increase and decrease sector weightings. Online materials for this book can be found on the Routledge Resource website at https://resourcecentre.routledge.com/books/9781032288017.
Money: A Story of Humanity /
Money is everything. It brings freedom and it takes it away. It inspires and corrupts us. But what is money? Is it the main thing holding us back from utopia or is it the one constant that’s driven us to success?
In his illuminating, entertaining and often surprising book, economist David McWilliams charts the relationship between humans and money – from clay tablets in Mesopotamia to coins in Ancient Greece, from mathematics in the medieval Arab world to the French Revolution, and from the emergence of the US dollar right up to today’s cryptocurrency. Along the way, we meet a host of characters who have innovated with money, disrupting society and transforming the way we live. Like humanity, money is ever changing, adapting to its time and circumstances. The question is, over the last 5000 years, have we changed money or has money changed us?
Money tells an astonishing new story of our species. Taking the reader on an epic journey through the history of money, McWilliams reveals its fundamental role in our society.
MANAGEMENT
Conflict Management and Leadership for Managers /
All managers are conflict managers, and Conflict Management and Leadership for Managers, Third Edition coaches current and future organizational leaders with the knowledge and skills necessary to prevent and manage every common source of conflict faced at work. This text is divided into three sections: conflict management and collaboration basics, strategies for preventing conflicts inside your work teams and organizations, and processes and skills for enhancing relationships with external stakeholders. This comprehensive, all-in-one resource offers skill-based exercises, self-assessments for role understanding and goal-setting, and a variety of learner-friendly tools. Informed by decades of experience working with organizations of all types, sizes, missions, and cultures, Susan S. Raines demonstrates how effective and creative managers positively address conflict to enhance collaboration and mission achievement, thrive in rapidly changing environments, and craft a positive brand image for both one's organization and their own career. Updates to the Third Edition: Greatly expanded coverage of DEI-related conflict management woven into all sections for greater racial, ethnic, gender and sexuality, cultural, and religious sensitivity and situational specificity coverage. Greater coverage of the roles of social media and technology in increasing and decreasing conflict and suggested technological strategies to utilize and/or mitigate increasingly modernizing work communication methods and advancement challenges. More coverage of distributed hybrid workplace issues around team cohesion, employee motivation, and connectedness relevant to industry-wide environmental changes initiated by the COVID-19 pandemic. Increased coverage of informal conflict and dispute resolution that are more common and nuanced, providing more granular application of skills and strategies. Improved art program for visual learners. Updated relevant court rulings and federal policies to stay in step with current legal best-practice.
Demand Forecasting Best Practices /
Lead your demand planning process to excellence and deliver real value to your supply chain. In Demand Forecasting Best Practices you'll learn how to: Lead your team to improve quality while reducing workload Properly define the objectives and granularity of your demand planning Use intelligent KPIs to track accuracy and bias Identify areas for process improvement Help planners and stakeholders add value Determine relevant data to collect and how best to collect it Utilize different statistical and machine learning models An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. Demand Forecasting Best Practices teaches you how to become that virtuoso demand forecaster. This one-of-a-kind guide reveals forecasting tools, metrics, models, and stakeholder management techniques for delivering more effective supply chains. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput's original five step framework for demand planning excellence and learn how to tailor it to your own company's needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You'll soon be delivering accurate predictions that are driving major business value. About the Technology An expert demand forecaster can help an organization avoid overproduction, reduce waste, and optimize inventory levels for a real competitive advantage. This book teaches you how to become that virtuoso demand forecaster. About the Book Demand Forecasting Best Practices reveals forecasting tools, metrics, models, and stakeholder management techniques for managing your demand planning process efficiently and effectively. Everything you learn has been proven and tested in a live business environment. Discover author Nicolas Vandeput's original five step framework for demand planning excellence and learn how to tailor it to your own company's needs. Illustrations and real-world examples make each concept easy to understand and easy to follow. You'll soon be delivering accurate predictions that are driving major business value. What's Inside Enhance forecasting quality while reducing team workload Utilize intelligent KPIs to track accuracy and bias Identify process areas for improvement Assist stakeholders in sales, marketing, and finance Optimize statistical and machine learning models About the Reader For demand planners, sales and operations managers, supply chain leaders, and data scientists. About the Author Nicolas Vandeput is a supply chain data scientist, the founder of consultancy company SupChains in 2016, and a teacher at CentraleSupélec, France. Table of Contents: Part 1 - Forecasting demand 1 Demand forecasting excellence 2 Introduction to demand forecasting 3 Capturing unconstrained demand (and not sales) 4 Collaboration: data sharing and planning alignment 5 Forecasting hierarchies 6 How long should the forecasting horizon be? 7 Should we reconcile forecasts to align supply chains? Part 2 - Measuring forecasting quality 8 Forecasting metrics 9 Choosing the best forecasting KPI 10 What is a good forecast error? 11 Measuring forecasting accuracy on a product portfolio Part 3 - Data-driven forecasting process 12 Forecast value added 13 What do you review? ABC XYZ segmentations and other methods Part 4 - Forecasting methods 14 Statistical forecasting 15 Machine learning 16 Judgmental forecasting 17 Now it's your turn!
Family Business Management /
Family Business Management provides an accessible overview of the core aspects of family business, with an international, practice-based perspective. Structured in four parts, the book covers key topics such as family firm goals, conflict management, human resources, strategy, financial management, family and business governance, and succession planning. A wide variety of cases and examples are used throughout the book to highlight cultural and institutional differences between family businesses in contrasting contexts. Each chapter offers a detailed case study and boxed examples, illustrating real-life family business situations and stimulating students' critical thinking and decision-making. Readers are further supported by learning objectives, discussion questions, and further reading suggestions. Digital supplements for instructors include lecture slides, a test bank, and additional case studies. This textbook is an ideal companion for family business courses, catering to both undergraduate and postgraduate students. It offers valuable insights and practical guidance for business families, as well as professionals working in family businesses.
International Case Studies in Event Management /
* Fills a need for high quality case's in event management as there is definitely a shortage of these resources even in textbooks to support event educators & students with cases to work in the classroom. In this sense the proposed book becomes essential to support educators all over the world. * The quality of authors is very high and they have delivered projects with high levels of complexity and have significant experience in organising collections like this one * Range of topics and types of events covered in these case studies from marketing to technology to business events. Structured around the event management planning and implementation process. * Contributors are the who's who in event management from different disciplinary backgrounds
Inventory Optimization /
In this book . . . Nicolas Vandeput hacks his way through the maze of quantitative supply chain optimizations. This book illustrates how the quantitative optimization of 21st century supply chains should be crafted and executed. . . . Vandeput is at the forefront of a new and better way of doing supply chains, and thanks to a richly illustrated book, where every single situation gets its own illustrating code snippet, so could you. --Joannes Vermorel, CEO, Lokad Inventory Optimization argues that mathematical inventory models can only take us so far with supply chain management. In order to optimize inventory policies, we have to use probabilistic simulations. The book explains how to implement these models and simulations step-by-step, starting from simple deterministic ones to complex multi-echelon optimization. The first two parts of the book discuss classical mathematical models, their limitations and assumptions, and a quick but effective introduction to Python is provided. Part 3 contains more advanced models that will allow you to optimize your profits, estimate your lost sales and use advanced demand distributions. It also provides an explanation of how you can optimize a multi-echelon supply chain based on a simple--yet powerful--framework. Part 4 discusses inventory optimization thanks to simulations under custom discrete demand probability functions. Inventory managers, demand planners and academics interested in gaining cost-effective solutions will benefit from the "do-it-yourself" examples and Python programs included in each chapter. Events around the book Link to a De Gruyter Online Event in which the author Nicolas Vandeput together with Stefan de Kok, supply chain innovator and CEO of Wahupa; Koen Cobbaert, Director in the S&O Industry practice of PwC Belgium; Bram Desmet, professor of operations & supply chain at the Vlerick Business School in Ghent; and Karl-Eric Devaux, Planning Consultant, Hatmill, discuss about models for inventory optimization. The event will be moderated by Eric Wilson, Director of Thought Leadership for Institute of Business Forecasting (IBF): https://youtu.be/565fDQMJEEg
Slow Productivity: The Lost Art of Accomplishment Without Burnout /
Hustle culture. Burnout. Quiet quitting. Today we're either sacrificing ourselves on the altar of success or we're rejecting the idea of ambition entirely. But it doesn't have to be all or nothing. There is a way to create meaningful work as part of a balanced life, and it's called 'slow productivity'.
Coined by Cal Newport, the bestselling author of Deep Work and Digital Minimalism, slow productivity is a revolutionary philosophy based on simple principles. From managing your energy according to the season, to identifying which projects to pursue and which to set aside, to building a schedule that yields maximum output with minimum stress, this timely and essential book will revolutionise how you work, helping you to accomplish great things at a more humane pace.
EKONOMIKA DELA
Beyond Hybrid Working /
Much more than a book about flexible working, Beyond Hybrid Working is an engaging and practical management book to help organisations rethink all aspects of traditional work in the emerging post-pandemic landscape and reap the benefits from working smarter. Many organisations that had rapidly improvised and implemented Hybrid Working now want to take a more strategic approach. 'Smart Working' is being adopted across sectors, from technology companies, through the financial services sector to the public sector. Andy Lake has supported implementations in businesses and public sector organisations for nearly 30 years, including advising the UK Cabinet Office. He sets out a strategic, comprehensive and integrated approach to Smart Working in the context of new possibilities for working on a more distributed basis, and the impact of new AI-based technologies coming over the horizon. He also explores the possibilities for greater flexibility for workers with hands-on and site-specific roles. Featuring detailed case studies, the book takes a pragmatic and evidence-based approach covering different sectors and types of work, and presents practical techniques for implementing change. This is essential reading for anyone involved in transformational workplace change and increasing the efficiency of organisations. It is written for managers who need to deliver change, and professionals and researchers in the fields of People, Workplace and Technology.
Make Work Fair /
Two leading gender experts and Harvard researchers reveal a new paradigm for fairness at work and offer professionals at every level, in any kind of organization, immediate, proven, and evidence-based ways to do their everyday work better and smarter--and more fairly. To make organizations more fair, many well-meaning individuals and companies invest their time and resources in diversity, equity, and inclusion (DEI) initiatives. But because inequity is built into the structures, processes, and environments of our workplaces, adding these programs has been ineffective and often becomes a burden passed off to the individuals they are meant to help. In Make Work Fair, behavioral scientist and author of What Works Iris Bohnet and gender expert Siri Chilazi offer data-backed, actionable solutions that build fairness into the very fabric of the workplace. Their methods--tested at many organizations, and grounded in data proven to work in the real world--help us make fairer, and simply better, decisions. Using their three-part framework, employees at all levels can embed fairness into their everyday practices. Believing in equal opportunity is essential--but it isn't enough. Offering an evidence-based blueprint, Make Work Fair shows you how to make it a reality, no matter your role, seniority, responsibilities, or where you are in the world.
PODJETJE
Crowdfunding European Business /
This book questions the ability of crowdfunding (especially in the lending and equity-based models) to contribute to the development of European businesses, and therefore, to the relaunch of the European economy. Following a mainly micro (firm-based) approach, the study investigates the advantages of crowd investors’ increased role both in making financial resources available to the industrial base, thus reinvigorating economic growth across the European Union.
The book reframes contemporary issues surrounding corporate finance and develops relevant knowledge to help companies succeed when it comes to securing the means to grow. It provides new and interesting insights into the alternative finance market, in light of the global financial crisis and the COVID-19 pandemic. The book describes the main alternative finance models which include not only lending and equity-based crowdfunding, but also marketplace lending, balance sheet lending, invoice trading, securities, real estate crowdfunding, and profit-sharing. It also analyses the due diligence process and other value-added services provided by platforms and backers. The book outlines a systematic understanding of crowdfunding as a substitute or complement to other forms of entrepreneurial finance and unpacks some of the misunderstandings surrounding the crowdfunding industry and its future evolution. The conclusions reached can be of help to entrepreneurs who have limited knowledge of the crowdfunding tool and the associated benefits.
As such, this book is a valuable resource for students, researchers, professionals, and practitioners interested in discovering or better understanding the crowdfunding process, its characteristics, and the range of players in this market.
Green Marketing and Entrepreneurship /
This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. Readers will uncover the critical role of companies and decision-makers in reshaping consumer behavior and supply chains, while navigating potential pitfalls like the "tragedy of the commons" and "greenwashing." Furthermore, they will gain valuable insights into how strategic positioning and targeted efforts can yield sustainable outcomes and increase consumer willingness to invest in environmentally conscious products. Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.
TRŽENJE
B2B Influencer Marketing /
Have you ever wondered how your B2B brand could use influencers to drive revenue? Ever seen B2C brands killing it in the creator economy and wanted to do the same? If so, this practical guide on how B2B brands can partner with creators to generate more authentic and effective campaigns is the book for you. Transform your B2B marketing strategy with the power of influencer marketing. B2B Influencer Marketing is a comprehensive guide for B2B brands looking to leverage the creator economy to drive revenue and enhance campaign effectiveness. This book demystifies influencer marketing for B2B businesses, offering actionable insights and strategies to build successful influencer partnerships. Explore the history and evolution of influencer marketing, understand the landscape and learn how to forge long-term partnerships with creators. From choosing the right influencers to measuring campaign performance, this guide provides a road map to navigate the complexities of influencer marketing. With practical advice and real-world examples from companies including Dell and Spotify, this book is an essential resource for any B2B marketer looking to harness the power of influencer marketing.
Globally-Minded Marketing /
This textbook shows students how to conduct strategic marketing with a global mindset, rather than just with an international focus. It illustrates how companies can take advantage of the opportunities and address the challenges associated with the increasing globalization of markets. Readers will learn about how culture shapes consumer needs and preferences, the impact of foreign political and economic factors on companies, the influence of international competition, and how to segment markets based on cultural factors. Drawing from novel theoretical insights in social psychology, cultural psychology, marketing, and management, the book provides a broad theoretical foundation for understanding the impact of culture on both global and ethnic branding decisions, and particularly so for devising branding strategies aimed at creating iconic brands that can resonate with today's consumers, who tend to be more multicultural.
Introduction to Sport Marketing /
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today's fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not-for-profit organisations. Leading the reader through the marketing process, from analysis and setting a strategy to planning the marketing mix, implementation, and evaluation, the text introduces the products, services, distribution channels, and stakeholders that generate value, including brands, merchandise and licensed products, players and athletes, leagues and franchises, and events. This new edition includes expanded coverage of cutting-edge topics, including social media, digital sport marketing, esports, the social impact of sport, 'sportwashing' and soft power, innovation and fast prototyping, consumer psychology, and diversity and equity. It includes useful features throughout, from review questions to guides to further resources. This is an essential textbook for any sport marketing course taken as a part of a degree programme in sport management, sport marketing, sport business, sport development, or business, management, and marketing.
Life Cycle of Sustainable Packaging /
Life Cycle of Sustainable Packaging An expert review of packaging's role in sustainability and the environment In Life Cycle of Sustainable Packaging: From Design to End of Life, a team of distinguished researchers delivers an authoritative and accessible explanation of the role played by packaging in sustainable development and the circular economy. The book offers expansive coverage of every aspect of the packaging life cycle, from design to management and end of life. It is a holistic and integrated evaluation of packaging's environmental footprint. The authors show students and readers how to incorporate design and life cycle concepts into the development of sustainable packaging materials and help them understand critical background information about pollution and risk management. They also provide readers with learning objectives and self-study questions for each chapter that help them retain and understand the ideas discussed in the book. Readers will also find: A thorough introduction to the role of packaging in sustainable development An in-depth examination of design thinking in the packaging design process, including the five stages of design thinking and innovation tools Comprehensive discussions of pollution and risk management, as well as soil, water, and air pollution Expansive treatments of global climate change, life cycle assessment, and municipal solid waste. Perfect for undergraduate and graduate students learning about sustainability and packaging, Life Cycle of Sustainable Packaging: From Design to End of Life will earn a place in the libraries of chemical, biochemical, plastics, materials science, and packaging engineers.
Social Media Marketing /
The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.
Strategic Media Planning and Buying /
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers. The book cuts through and demystifies complex media jargon and theories to provide an understanding of the key concepts for developing a media mix that will yield results for businesses. It discusses media research and theories and offers marketers suggestions on how to use both traditional and digital media effectively to build brands. The first section of the book introduces the basics of media theory, including data collection methodologies and their application. The second section covers the fundamentals of planning a media strategy and advertising plans and campaigns based on the goals of the company or brand. The third section discusses the practical nuances of planning - like media mix selections, media vehicle selections and media buying across all types of media. This book will be of interest to students and researchers of business and management studies, media and communication studies as well as to marketing and media professionals working in different sectors of business.
Strategic Sport Marketing /
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews'and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
INFORMATIKA
Business Writing with AI for Dummies /
Learn how to generate high quality, business documents with AI This essential guide helps business writers and other professionals learn the strengths and weaknesses of AI as a writing assistant. You'll discover how AI can help you by chopping through writer's block, drafting an outline, generating headlines and titles, producing meaningful text, maintaining consistency, proofreading and editing, and optimizing content for search engines. Employees in all industries spend enormous amounts of energy writing, editing, and proofreading documents of all kinds. Now, you can improve your efficiency and boost the quality of your work, thanks to AI writing tools like ChatGPT, Jaspar, Grammarly, and beyond. With clear instructions and simple tips, Business Writing with AI For Dummies guides you through the process of using AI for common business writing tasks. Produce high quality, specialized writing quicker and at a lower cost Use AI to draft business-related content like emails, articles, business plans, grant proposals, bios, websites, and many others Incorporate AI into your writing process to make your workday more efficient Take advantage of AI so you can focus your human creativity on going beyond the basics For business professionals facing tight deadlines or large volumes of writing tasks, this easy-to-use Dummies guide will be a game changer.
STATISTIKA IN MATEMATIKA
Ethics in Econometrics /
Applied econometrics uses the tools of theoretical econometrics and real-word data to develop predictive models and assess economic theories. Due to the complex nature of such analysis, various assumptions are often not understood by those people who rely on it. The danger of this is that economic policies can be assessed favourably to suit a particular political agenda and forecasts can be generated to match the needs of a particular customer. Ethics in Econometrics argues that econometricians need to be aware of potential ethical pitfalls when carrying out their analysis and that they need to be encouraged to avoid them. Using a range of empirical examples and detailed discussions of real cases, this book provides a guide for research practices in econometrics, illustrating why it is imperative that econometricians act ethically in terms of the way they conduct their analysis and treat their data.
OKOLJE
Capitalism Created the Climate Crisis and Capitalism Will Solve It /
Creative and practical free-market solutions to climate change In Capitalism Created the Climate Crisis and Capitalism Will Solve It: The Market Forces Catalyzing a Climate Technology Renaissance, distinguished author Kentaro Kawamori delivers a fascinating and timely exploration of the interplay between capitalism and climate change. He explains how the capitalist system helped to contribute to the current crisis of global warming and how that same system will help to end it. In the book, the author discusses the enormous impact of the climate crisis and how the government, the modern finance industry, the fossil fuel industry, and others combined to accelerate the warming of the world. He then considers the roles those same players will play to reverse this effect in the coming years. You'll also find: Discussions of how climate tech innovations will transform the economy and how technology disruptors will become involved in the process The ways the energy industry will change to incorporate the realities and consequences of a warming climate Explorations of the incentives created by free market structures and how to include climate stakeholders in the discussion An engaging and exciting new resource for anyone interested in the intersection of economics, business, and the environment, Capitalism Created the Climate Crisis and Capitalism Will Solve It contains practical and thoughtful climate prescriptions for a world desperately in need of them.
Environmental Economics and Natural Resource Management /
The tools of environmental economics guide policymakers as they weigh development against nature, present against future, and certain benefits against uncertain consequences. The policies and research findings explained in this textbook are relevant to decisions made daily by individuals, firms, and governments. This textbook offers instructors and students a user-friendly, relevant, and up-to-date introduction to these topics while covering recent advancements in the field and significant political and economic changes. The book has been thoroughly updated while retaining the story-based narratives and visual emphasis of previous editions, capturing students' attention with full-color photos, graphs, and illustrations. This sixth edition includes: Updated coverage of international environmental regulations, the effects of the COVID-19 pandemic on the environment, the effects of war on the environment, recent environmental summits and agreements, the evolving energy and transportation sectors, and trailblazing policies and research Expanded coverage of environmental issues and approaches in underrepresented countries and continents New discussions of EV batteries, populist leaders, carbon leakage, food waste, and ecological resilience Revised digital supplements, including a solutions guide, PowerPoints, and sample tests. Environmental Economics and Natural Resource Management promotes environmental and economic literacy with policy-oriented, application-based content delivered in concise, accessible discussions. Through its engaging approach, the text brings the economic way of thinking into discussions of personal, community, corporate, and government activities that affect environmental assets and the quality of life.
Environmental Sustainability in the Food Industry /
Criticisms facing the food processing industry include adverse ecological impacts like decline in biodiversity, environmental degradation, water pollution, eutrophication, greenhouse gas emissions, and the loss of agricultural land. Environmental Sustainability in the Food Industry: A Green Perspective delves into the effect of food processing on the environment, human health, nutrition, energy efficiency, nanotechnology in food industry, and the maintenance of ecological sustainability. The book presents eco-friendly approaches to reducing the impacts of food processing on the environment and to promoting sustainable development. The focus of this text is how to implement green practices in the food industry to reduce the negative impacts of food processing on the ecosystem, as well as to improve food quality for better human health and nutrition. The text also explains the food industry's focus on sustainable aspects in resource conservation and reduction of energy consumption. Key Features: Describes the contribution of the food industry sector on human health and nutrition Covers eco-friendly approaches to reducing negative impacts of food processing on the environment Discusses the uses of advanced techniques such as nanotechnology, non-thermal techniques, and more to improve food processing The book highlights details related to the food industry and environmental issues. It is a great resource for students, researchers, and professionals alike, as well as anyone with an interest in green paths to food quality and nutrition.
Sustainable Advertising /
Sustainable Advertising is a manifesto for the world's advertising industry, a case for change globally: 'to change the way we work and to change the work we make'. This is the book every advertising and marketing professional needs to make every ad a sustainable ad. Sustainable Advertising informs every stage of the advertising process with the expertise required to make advertising more sustainable, future-proofing portfolios, improving productivity, and saving money. Covering the way ads are made and distributed, to the products, services, and behaviours they promote, this book sets out the insights, best-in-class case-studies and practical guidance to accelerate change and ensure the industry is fit for purpose in the face of the climate crisis. This must-read guide sets out a clear action plan for agencies, brands, media owners, tech platforms and individuals. It includes interviews with industry leaders including Unilever, WPP, Google, ITV, Cannes Lions, Meta, Havas, PwC, Tesco, Oxford University's Said Business School, the Advertising Standards Authority and dentsu. Learn how to avoid greenwashing, how to pitch more sustainable behaviour changes to appeal to the most customers and how advertising can make the most positive contribution to the global battle against climate change.
GOSPODARSKE PANOGE
Blockchain for Tourism and Hospitality Industries /
This insightful book is the first to explain the basics of blockchain and its applications in the service industry, as well as potential future implementations of the technology. Embellished with explanatory diagrams throughout, this book predominantly focuses on blockchain as a prominent driver of digital transformation within the service sector and explores its potential applications within the tourism and hospitality industries. Expert-led and logically structured, the chapters explore a plethora of concepts within the service industry and explain the possibilities of blockchain technology and its pros and cons. Key topics include blockchain and its current and potential future impact on food and agricultural supply chains, the sharing economy, non-fungible tokens (NFTs), financial systems and payments, medical tourism, sustainability, and smart contracts. The book seeks to inspire and influence industry figures to plan ahead and develop business strategies using blockchain. International in scope, this engaging volume will be of pivotal interest to industry experts as well as researchers and tourism, hospitality, and technology students interested in learning more about blockchain and its potential for the service industry.
Innovation Strategies and Organizational Culture in Tourism /
This book analyzes the importance of innovation as the key driver of sustained success in the tourism industry and the knowledge sharing process. It explores its impact on innovation capability and innovation performance of organizations. With 12 chapters written by 22 contributors, the book offers international reflections. The first part of the book focuses on innovation management strategies and analyzes the importance of innovation as the key driver of sustained success in the tourism industry. Tourism and hospitality firms develop innovations with specific objectives and goals in mind and have several approaches to measure performance accordingly. The second part of the book focuses on knowledge sharing through case studies. Chapters analyze the knowledge sharing process and its impact on the innovation capability and innovation performance of the firms. The essence of knowledge sharing is to provide a framework for management in their attempt to develop and enhance their organizational capability to innovate in tourism. This invaluable book provides both theoretical and practical insights into innovation strategies and knowledge sharing in tourism. It will interest students, scholars and researchers, as well as executives and practitioners in the field of tourism and hospitality management.
DRUGO
Playing with Reality /
NAMED A BEST BOOK OF THE YEAR BY THE ECONOMIST AND THE GUARDIAN "Absorbing. . . . A revealing look at the hidden role that games have played in human development for centuries." --Kirkus "By turns philosophical and polemical, this is a provocative and fascinating book." --The Economist A wide-ranging intellectual history that reveals how important games have been to human progress, and what's at stake when we forget what games we're really playing. We play games to learn about the world, to understand our minds and the minds of others, and to make predictions about the future. Games are an essential aspect of humanity and a powerful tool for modeling reality. They're also a lot of fun. But games can be dangerous, especially when we mistake the model worlds of games for reality itself and let gamification co-opt human decision making. Playing with Reality explores the riveting history of games since the Enlightenment, weaving an unexpected path through military theory, political science, evolutionary biology, the development of computers and AI, cutting-edge neuroscience, and cognitive psychology. Neuroscientist and physicist Kelly Clancy shows how intertwined games have been with the arc of history. War games shaped the outcomes of real wars in nineteenth and twentieth century Europe. Game theory warped our understanding of human behavior and brought us to the brink of annihilation--yet still underlies basic assumptions in economics, politics, and technology design. We used games to teach computers how to learn for themselves, and now we are designing games that will determine the shape of society and future of democracy. In this revelatory work, Clancy makes the bold argument that the human fascination with games is the key to understanding our nature and our actions.
The Art of Uncertainty: How to Navigate Chance, Ignorance, Risk and Luck /
Life is uncertain. We are all the result of an unforeseen and unforeseeable sequence of small occurrences. But what underlies this fragile chain of events? Is it random or just complex? And what role does luck play in our lives?
David Spiegelhalter has spent his career crunching data in order to help understand uncertainty and assess the chances of what might happen. In The Art of Uncertainty, he gives readers a window onto how we can all do this better.
Uncertainty, he argues, is a relationship between the observer and an object in the outside world. He shows us how we can express it numerically, and then update our beliefs about the future in the face of constantly changing experience. In crystal-clear prose, he takes us through the principles of probability, a field that informs everything from annuities to pandemics and climate change, while also examining the limitations of statistical modelling and arguing we need to have the humility to admit our ignorance.
Drawing on a wide range of real-world examples, this is an essential guide to navigating uncertainty in a world that makes it inevitable.
The Power and the Money /
When U.S. presidents clash with corporate titans, what tips the balance of power? In The Power and the Money, acclaimed presidential historian Tevi Troy takes readers on a riveting journey through the biggest battles between CEOs and the nation's commander in chief. He unearths the untold stories - both political and personal - that have shaped America. Troy shows how the vast reach of the federal government become a critical fact of life for every business, entrepreneur, and innovator. Today, companies find themselves navigating a competitive landscape defined by stringent regulations, so top CEOs and key business leaders must influence the legislative and regulatory system. As public affairs teams and government relations experts put forward strategies to survive Washington, CEOs have become the most important warrior on the frontlines. The Power and the Money shows how some of the nation's most important CEOs forged (and fumbled) relationships with the president. Troy also shows how the most powerful man in the world depends on CEOs. CEOs provide assistance in the form of personnel, policy insights, and campaign cash, but they also become essential foils for presidents, serving as both allies and convenient enemies. The Power and the Money reveals an intricate web of power, where CEOs need presidents, and presidents need CEOs. Troy shows how each must step carefully - or risk unpredictable costs and collateral damage. From heavyweights John D. Rockefeller and Mark Zuckerberg to Katherine Graham, Elon Musk, and more, Troy takes readers inside the friendships and the conflicts that shook the American economy and re-shaped America. Drawing on his experiences as bestselling historian and former senior White House aide, Troy offers unique insights and details that shed light on the growing, intertwining behemoths of government and big business - and what it means for the future of our nation.
