| Predmet | Literatura | E-vir |
|---|---|---|
| Upravljalna ekonomika | J. Prašnikar, Ž. Debeljak: Ekonomski modeli za poslovno odločanje. Gospodarski vestnik, 1998. | |
| D. Besanko, D. Dranove, M. Shanley, S Schaeffer: Economics of Strategy. J. Wiley, 2009 ali kasnejša izdaja (or later versions). | ||
| M. Baye: Managerial Economics and Business Strategy. McGraw Hill, 2009 ali kasnejša izdaja (or later version). | ||
| Metode in tehnike raziskovalnega dela | Denis Marinšek in Roman Rogelj: Spoznavanje statistične analize s programom R, EF, 2021. | |
| Denis Marinšek in Roman Rogelj: Spoznavanje multivariatne analize s programom R, EF, 2022. | ||
| Blumberg, B. F., Cooper, D. R., & Schindler, P. S. (2014). Business research methods (4th ed., str. XIX, 119). McGraw-Hill Education. | ||
| Hair, Joseph et al.: Multivariate Data Analysis, 2018 | ||
| Field, Andy: Discovering Statistics Using R, 2013. | ||
| Strateški trženjski management |
Temeljna literatura: Philip Kotler, Kevin L. Keller: Marketing management, 14th (Global) Ed., Pearson, 2012 |
|
| Crawens, David W., Piercy Nigel F.: Strategic Marketing 9th/10th Ed., McGraw Hill, 2009/20012 | ||
| Lambin, J.-J. (2012). Market-driven management: strategic and operational marketing (3rd ed., str. XXV, 590). Palgrave Macmillan. | ||
| Piercy, Nigel F. Market-Led Strategic Change: Transforming the Process of Going to Market, 4th Edition, Elsevier. | ||
| Računovodske informacije za odločanje | Hočevar M., Čadež S., Novak A. (2012). Poslovodno računovodstvo. Ljubljana: EF. | |
| Igličar, Hočevar: Računovodstvo za managerje, Ljubljana GV | ||
| Čadež S. (2013). Temelji poslovodnega računovodstva. Ljubljana: Ekonomska fakulteta. | ||
| Atrill, P., & McLaney, E. J. (2021). Management accounting for decision makers (10th ed., str. XXI, 605). Pearson Education. | ||
| Drury, C., & Tayles, M. (2022). Management accounting for business (8th ed., str. XIX, 566). Cengage. | ||
| Strateški management 2 |
Osnovna: Čater Tomaž, Lahovnik Matej, Pučko Danijel, Rejc Buhovac Adriana (2011): Strateški management 2. Ljubljana: Ekonomska fakulteta. |
|
| Dodatna: | ||
| Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2013). The management of strategy: cases (10th ed., International ed., str. XXIII, 439). South-Western Cengage Learning. | ||
| Wheelen Thomas L., Hunger David J. (2009 ali novejša): Strategic Management & Business Policy. Upper Saddle River: Pearson – Prentice Hall. | ||
| Management prodaje in medorganizacijskega trženja | Brennan, R., Canning, L., & McDowell, R. (2017). Business-to-Business Marketing (4th ed.). London: Sage Publications. | |
| Hutt, M.D., & Speh, T.W. (2013). Business Marketing Management: B2B. (11th ed.). Canada: South-Western, Cengage Learning. | ||
| Tanner, J.F., Honeycutt, E.D., & Erffmeyer, R.V. (2009). Sales Management: Shaping Future Sales Leaders (1st ed.). New Jersey USA: Pearson Education International. | ||
| *Integrirano trženjsko komuniciranje |
Andrews, J. C., & Shimp, T. A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed., str. XIX, 635). Cengage Learning. |
 |
| *Medkulturni vidiki trženja in prodaje | Izbrana poglavja iz naslednje literature – Selected chapters from the following textbooks: | |
| Deresky, H., & Miller, S. R. (2023). International management: managing across borders and cultures: text and cases (10th ed., str. XVI, 408). Pearson. | ||
| B. De Mooij, M. (2019). Consumer Behavior and Culture: Consequences for Global Marketing and Advertising Third Edition. Sage Publications. | ||
| C. Usunier, J-C. & Lee, J. A. (2013). Marketing Across Cultures (7th ed.- International Edition). Harlow, England, Prentice Hall Financial Times, Pearson Education. ISBN: 978-0-273-71319-3E. C. | ||
| D. Johny K. Johansson (2009). Global Marketing: Foreign Entry, Local Marketing, and Global Management, 5th Edition, McGraw-Hill/ Irwin, ISBN 0072961805 | ||
| Razvoj poslovnih spretnosti 1 | V okviru vsake teme bodo slušatelji napoteni na literaturo in vire za poglabljanje pridobljenih kompetenc. | |
| Splošni izbirni predmet | ||
| Predmet | Literatura | E-vir |
|---|---|---|
| Management blagovnih znamk | Temeljna literatura: | |
| Aaker, D.A. (1996). Measuring brand equity across products and markets. California Management Review, 38(3), str. 102-120. | |
|
| Belk, W. Russell (2013). Extended Self in a Digital World, Journal of Consumer Research, 40(3): 477-500. | |
|
| Christodoulides, G. (2009). Branding in the Post-internet Era, Marketing Theory, 9 (1): 141-144. | |
|
| Christodoulides, G., Jevons, C. & Bonhomme, J. (2012). Memo to Marketers: Quantitative Evidence for Change: How User- Generated Content Really Affects Brands?, Journal of Advertising Research, 52(1): 53-64. | |
|
| de Chernatony, L. (1999). Brand management through narrowing the gap between brand identity and brand reputation. Journal of Marketing Management, 15(1-3), str. 157-179. | |
|
| Hollebeek, L.D., Glynn, M.S. & Brodie, R.J. (2014) “Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation”, Journal of Interactive Marketing, 28(2): 149-165. | |
|
| Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57, str. 1-22. | |
|
| Keller, K.L. (2001). Building customer-based brand equity. Marketing Management, 10(2), str. 14-20. | |
|
| Konecnik Ruzzier, M. (2011): Country brand and identity issues: Slovenia. V knjigi Morgan, N., Pritchard, A., Pride, R. (ur.): Destination brands: Managing place reputation. Oxford: Butterworth-Heinemann, str. 291-302. | ||
| Konecnik Ruzzier, M., de Chernatony, L. (2013): Developing and applying a place brand identity model: The case of Slovenia. Journal of Business Research, 66(1), str. 45-52. | |
|
| Konečnik, M. (2006a). Izzivi proučevanja kompleksne narave blagovne znamke s pomočjo uravnoteženega pogleda nanjo. Organizacija, 2006, 39(4), str. 265-272. | |
|
| Konečnik, M. (2006b). Ovrednotenje premoženja znamke Slovenije kot turistične destinacije v očeh Nemcev in Hrvatov. Naše gospodarstvo, 52(1/2), str. 37-49. | |
|
| Ruzzier, K.M., Ruzzier, M. (2015): Startup branding funnel. Ljubljana: Meritum. | ||
| Siamagka, N.T., Christodoulides, G. , Michaelidou, N. & Valvi, A. (2015). Determinants of Social Media Adoption by B2B Organizations, Industrial Marketing Management, 51: 89-99. | |
|
| Singh, S. & Sonnenburg, S. (2012). Brand Performances in Social Media, Journal of Interactive Marketing, 26(4): 189–197. | |
|
| Dodatna literatura: | ||
| Borel, L. & Christodoulides, G. (2016). Branding and Digital Analytic. In Dall’Olmo Riley, F., Singh, J. & Blankson, C. (Eds.) The Routledge Companion to Brand Management, Abingdon: New York. | ||
| de Chernatony, L. (2010): From Brand Vision to Brand Evaluation. Oxford : Butterworth-Heinemann. | ||
| Keller, K.L. (2008). Strategic Brand Management: Building, Measuring and Managing Brand Equity (3rd ed.). Upper Saddle River, NJ: Pearson Prentice Hall. | ||
| Aaker, D.A., & Joachimsthaler, E. (2009). Brand Leadership: Building Assets in an Information Economy. New York: The Free Press. | ||
| Kapferer, J. (2008). Strategic Brand Management: Creating and Sustaining Brand Equity Long Term. London: Kogan Page. | ||
| de Chernatony, L., McDonald, M., & Wallace, E. (2010). Creating Powerful Brands (4th ed.). Oxford: Butterworth-Heinemann. | ||
| The Routledge companion to the future of marketing (1 ed., str. XXXI, 470). (2014). Routledge. | ||
| Analiza za trženjsko odločanje |
Gary L. Lilien, Arvind Rangaswamy, and Arnaud De Bruyn (2017): Principles of Marketing Engineering and Analytics, 3rd Edition. |
|
| **Cenovne strategije |
Nagle, T.T., & Müller, G. (2018). The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (6th ed.). New York: Routledge. |
|
|
Dodatna literatura in viri: Smith, T.J. (2012). Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures. South-Western, Cengage Learning. |
||
| **Razvoj in trženje novih izdelkov | Crawford, C.M., Di Benedetto, C.A.: New Products Management. (International, 12th ed.): McGraw-Hill, 2011. | |
| Ulrich, K. T., Eppinger, S. D., & Yang, M. C. (2020). Product design and development (7th ed., str. XVI, 432). McGraw-Hill. | ||
| Razvoj poslovnih spretnosti 2 | V okviru vsake teme bodo slušatelji napoteni na literaturo in vire za poglabljanje pridobljenih kompetenc. | |
| Splošni izbirni predmeti | ||
