| Predmet | Literatura | E-vir |
|---|---|---|
| Upravljalna ekonomika | Prašnikar, J., & Debeljak, Ž. (1998). Ekonomski modeli za poslovno odločanje (1. natis, str. 435). Gospodarski vestnik. | |
| Besanko, D., Dranove, D., Shanley, M. T., & Schaefer, S. (2017). Economics of strategy (7th ed., str. XXII, 520). J. Wiley. | ||
| Baye, M. R., & Prince, J. T. (2022). Managerial economics and business strategy (10th ed., str. XXVIII, 544). McGraw-Hill. | ||
| Metode in tehnike raziskovalnega dela | Marinšek, D., & Rogelj, R. (2021). Spoznavanje statistične analize s programom R (str. IV, 366). Ekonomska fakulteta. | |
| Marinšek, D., & Rogelj, R. (2022). Spoznavanje multivariatne analize s programom R (str. IV, 237). Ekonomska fakulteta. | ||
| Schindler, P. S. (2022). Business research methods (14th ed., str. XXXI, 624). McGraw-Hill. | ||
| Hair, J. F. (2019). Multivariate data analysis (8th ed., str. XVII, 813). Cengage Learning EMEA. | ||
| Field, A. P., Miles, J., & Field, Z. (2014). Discovering statistics using R (Reprinted, str. XXXIV, 957). SAGE. | ||
| Strateški trženjski management |
Temeljna literatura: Philip Kotler, Kevin L. Keller: Marketing management, 14th (Global) Ed., Pearson, 2012 |
|
| Crawens, David W., Piercy Nigel F.: Strategic Marketing 9th/10th Ed., McGraw Hill, 2009/20012 | ||
| Lambin, J.-J. (2012). Market-driven management: strategic and operational marketing (3rd ed., str. XXV, 590). Palgrave Macmillan. | ||
| Piercy, Nigel F. Market-Led Strategic Change: Transforming the Process of Going to Market, 4th Edition, Elsevier. | ||
| Računovodske informacije za odločanje | Hočevar M., Čadež S., Novak A. (2012). Poslovodno računovodstvo. Ljubljana: EF. | |
| Igličar, A., & Hočevar, M. (2011). Računovodstvo za managerje (2., popravljena in dopolnjena izd., str. 559). GV založba. | ||
| Čadež, S. (2013). Temelji poslovodnega računovodstva (1. natis, str. 196). Ekonomska fakulteta. | ||
| Atrill, P., & McLaney, E. J. (2021). Management accounting for decision makers (10th ed., str. XXI, 605). Pearson Education. | ||
| Drury, C., & Tayles, M. (2022). Management accounting for business (8th ed., str. XIX, 566). Cengage. | ||
| Strateški management 2 |
Osnovna: Čater Tomaž, Lahovnik Matej, Pučko Danijel, Rejc Buhovac Adriana (2011): Strateški management 2. Ljubljana: Ekonomska fakulteta. |
|
| Dodatna: | ||
| Ireland, R. D., Hoskisson, R. E., & Hitt, M. A. (2013). The management of strategy: cases (10th ed., International ed., str. XXIII, 439). South-Western Cengage Learning. | ||
| Wheelen Thomas L., Hunger David J. (2009 ali novejša): Strategic Management & Business Policy. Upper Saddle River: Pearson – Prentice Hall. | ||
| Management prodaje in medorganizacijskega trženja | Brennan, R., Canning, L., & McGrath, H. (2024). Business-to-business marketing (6th ed., str. X, 412). SAGE. | |
| Hutt, M. D., & Speh, T. W. (2013). Business marketing management: B2B (11th ed., international ed., str. XXX, 444). South-Western, Cengage Learning. | ||
| Tanner, J. F., Honeycutt, E. D., & Erffmeyer, R. (2009). Sales management: shaping future sales leaders (International ed., str. XXV, 434). Pearson Prentice Hall. | ||
| *Integrirano trženjsko komuniciranje | Pelsmacker, P. de, Geuens, M., & Bergh, J. V. den. (2021). Marketing communications: a European perspective (7th ed., str. XIV, 566). Pearson. | |
| Mooij, M. K. de. (2019). Consumer behavior & culture: consequences for global marketing and advertising (3rd ed., str. XVII, 451). SAGE. | ||
| *Medkulturni vidiki trženja in prodaje | Izbrana poglavja iz naslednje literature: | |
| Deresky, H., & Miller, S. R. (2023). International management: managing across borders and cultures: text and cases (10th ed., str. XVI, 408). Pearson. | ||
| Mooij, M. K. de. (2019). Consumer behavior & culture: consequences for global marketing and advertising (3rd ed., str. XVII, 451). SAGE. | ||
| Harhut, N. (2022). Using behavioral science in marketing: drive customer action and loyalty by prompting instinctive responses (str. XIV, 272). Kogan Page. | ||
| Razvoj poslovnih spretnosti 1 | V okviru vsake teme bodo slušatelji napoteni na literaturo in vire za poglabljanje pridobljenih kompetenc. | |
| Splošni izbirni predmet | ||
| Predmet | Literatura | E-vir |
|---|---|---|
| Management blagovnih znamk | Burmann, C. (2023). Identity-based brand management: fundamentals-strategy-implementation-controlling (2nd ed., str. XI, 314). Springer Gabler. doi:10.1007/978-3-658-40189-4 | |
| Analiza za trženjsko odločanje | (dobavljamo lit.) | |
| **Cenovne strategije | Nagle, T. T., Müller, G., & Gruyaert, E. (2024). The strategy and tactics of pricing: a guide to growing more profitably (7th ed., international student ed., str. XXIV, 335). Routledge, Taylor & Francis Group. doi:10.4324/9781003179566 | |
|
Dodatna literatura in viri: Smith, T.J. (2012). Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures. South-Western, Cengage Learning. |
||
| **Razvoj in trženje novih izdelkov | Crawford, C. M., & Di Benedetto, C. A. (2006). New products management (8th ed., international ed., str. XX, 540). McGraw-Hill/Irwin. | |
| Ulrich, K. T., Eppinger, S. D., & Yang, M. C. (2020). Product design and development (7th ed., str. XVI, 432). McGraw-Hill. | ||
| Razvoj poslovnih spretnosti 2 | V okviru vsake teme bodo slušatelji napoteni na literaturo in vire za poglabljanje pridobljenih kompetenc. | |
| Splošni izbirni predmeti | ||
